LOVELAND SKI AREA SEASON PASSES ON SALE APRIL 3 – LAST SEASON PRICING

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Loveland Ski Area is thrilled to announce that season passes for
the 2025/26 ski season will be available for purchase starting Thursday, April 3, 2025. In a
move that underscores its commitment to offering exceptional value, Loveland is keeping
prices at last year’s rates, offering one of the more affordable options for skiing in
Colorado.

For the first time, Loveland will offer an easy, flexible way to pay for season passes. The
new Payment Plan lets guests spread the cost of their pass over several months, with no
interest or tax fees. This means that skiers and riders can lock in the lowest possible price
and enjoy the benefits of their pass while breaking up payments, making the cost more
manageable.

“Holding our season pass prices steady for another year is a deliberate decision to show
how much we value our loyal passholders,” said Rob Goodell, Senior VP and COO at
Loveland Ski Area. “In a time when costs are going up everywhere, we’re committed to
keeping skiing at Loveland accessible and affordable. We’re also introducing the Easy Pay
Payment Plan to make it even easier for guests to lock in the guaranteed lowest price.

Pricing:
• Adult: $599 or $549 for renewal
• Young Adult: $409 or $389 for renewal
• Child: $199 or $189 for renewal
• Midweek: $449 or $419 for renewal
• Senior: $199

It’s important to note that these rates reflect last year’s pricing, which will only be available
for a limited time—during the spring sale. After the spring period, prices will increase, so
guests are encouraged to act quickly to take advantage of these exceptional rates. As in
previous years, Loveland’s 4-Paks will go on sale in the fall, offering another great way for
guests to enjoy Loveland at an affordable price.

Passholder Benefits:
• Ski for free for the remainder of the 2024/25 season upon purchase of your 2025/26
season pass
• Access to 30+ partner mountains, including exclusive bonus days at Monarch
Mountain, Purgatory, Schweitzer, Whitefish, and more
• A membership to the Powder Alliance, granting access to additional independent
resorts
• Discounts on lift tickets for friends and family, lessons, rentals, tunes. food, and
Sport Shop purchases

Easy Pay Payment Plan Details:
• Spread payments over several months, interest-free and tax-free
• Must purchase before July 1 to qualify for the Easy Pay Payment Plan
• The total cost must be paid in full before a pass can be printed or used
• Passholders who opt for the payment plan will not be able to use their pass during
the remainder of the 2024/25 season until the payment is completed
• If the payment plan is defaulted on, there will be no refunds

Indy Pass Partnership Continues for 2025/26:
Loveland Ski Area is proud to continue its participation in the Indy Pass for the 2025/26
season. The Indy Pass connects skiers and snowboarders to over 230 independently
owned ski resorts across North America and beyond. Loveland Season Passholders can
purchase an Indy Pass add-on to enjoy even more mountains for a fraction of the price.

Season Pass Purchase:
Starting April 3, guests can purchase their 2025/26 Loveland season passes online at
skiloveland.com. With unbeatable prices, its proximity to Denver, payment flexibility, and
unparalleled access to a network of great ski destinations, Loveland’s season pass is an
investment in a winter full of adventure and fun