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PRESS RELEASES

Loveland Ski Area Opens New Lift 7 and Loveland Valley for the Season

FOR IMMEDIATE RELEASE — November 21, 2025

Georgetown, CO — Loveland Ski Area officially opened the newly replaced Lift 7 to the public today, celebrating the moment with a ribbon-cutting ceremony at Loveland Valley. The opening also includes the Rainbow Carpet surface lift, giving beginners and families access to some of the best early-season beginner terrain in Colorado.

The new Lift 7, manufactured by Leitner-Poma, replaced the existing 42-year-old fixed-grip double chair with a modern fixed-grip quad. While the new lift has the capacity to carry up to four people per chair, Loveland will intentionally load it with no more than three. This unique approach is designed to provide additional space and comfort for guests, particularly beginners getting accustomed to loading and riding chairlifts.

“This new lift is all about creating a better experience for our guests,” said Rob Goodell, COO and Senior Vice President of Loveland Ski Area. “By giving beginners more space and time to get comfortable loading, we’re helping families and new skiers feel confident from their very first run. It’s an investment in the future of skiing and riding at Loveland.”

With Valley terrain now open, Loveland offers a full progression for new skiers and riders ahead of the Thanksgiving holiday. At Loveland Basin, Chair 2 is anticipated to open next as terrain expansion continues. And yes, Trailer Tom and his first chair crew were at Loveland to claim the first laps off of the New Lift 7.

Loveland Ski Area Kicks Off the 2025/26 Season with Opening Day Celebration

FOR IMMEDIATE RELEASE
Loveland Ski Area Kicks Off the 2025/26 Season with Opening Day Celebration

Opening Day Photos: – Photos courtesy of Casey Day

Video Download Link: Video courtesy of Thom Paxton
Feel free to use any of the media for your stories.

GEORGETOWN, Colo. – November 8, 2025
Loveland Ski Area officially opened for the 2025/26 winter season this morning, welcoming skiers and riders back to the mountain for its 88th season of operation. The first chair on Chet’s Dream loaded at 8:30 a.m., marking the start of another season of early turns and high-altitude fun at 10,800 feet.

Early risers lined up before sunrise to earn first chair bragging rights as music filled the base area and Loveland’s snowmaking and mountain operations teams celebrated the payoff of weeks of hard work. Guests were treated to blue skies, cold temperatures, and early-season turns filled with smiles, high fives, and fresh brownies baked by Loveland’s Food & Beverage team for everyone in the lift line to sweeten the celebration.

Opening Day Highlights

First Chair: Loaded at 8:30 a.m. on Chet’s Dream
Open Terrain: Catwalk, Mambo, and Home Run, providing nearly 1,000 vertical feet and about 1.5 miles of top-to-bottom skiing and riding
Bonus Feature: A small early-season terrain park added extra excitement for freestyle fans
Commemorative Pins: Guests received limited-edition Toyota Opening Day pins
Mountain Atmosphere: Fresh brownies, music, and plenty of smiling faces in the base area set the tone for another great season

Conditions were ideal for intermediate and advanced skiers and snowboarders, while beginners were encouraged to wait until Loveland Valley opens later this month. Private lessons for intermediate and advanced levels were available at Loveland Basin throughout the day.

What’s Next at Loveland

This winter brings several exciting updates, including the debut of the new Lift 7, a fixed-grip triple chair replacing the previous double to enhance comfort and capacity for learners. Adjacent to the lift, the Beginner Family Zone on the reimagined Zig-Zag Trail will offer a more progressive and confidence-building learning experience when it opens with Loveland Valley and the Ski & Ride School on November 21.

Upcoming Events

35th Annual Valentine’s Day Mountaintop Matrimony – February 14, 2026
25th Annual Spring Corn Harvest – April 25, 2026
7th Annual Neverland Banked Slalom – May 2–3, 2026
New This Season: A brand-new uphill event and additional community events to be announced throughout the winter

Tickets and Passes

Loveland’s 2025/26 Season Pass remains one of Colorado’s best values, offering unlimited skiing and riding, 100+ bonus days at partner resorts, free Ridge Cat access, and discounts for friends and family.

For those seeking flexibility, the Unrestricted 4-Pak is available for $289 with no blackout dates—on sale through November 23.

Early-season lift tickets are $119 for adults and $40 for children (ages 6–14), maintaining last season’s pricing. Guests are encouraged to purchase tickets online in advance for the best rate.

Loveland Ski Area operates seven days a week through early May 2026, with lift hours from 9:00 a.m.–4:00 p.m. on weekdays and 8:30 a.m.–4:00 p.m. on weekends and holidays.

About Loveland Ski Area

Located just 53 miles west of Denver, Loveland Ski Area is a true Colorado classic—offering over 1,800 acres of varied terrain, an average of 380 inches of snowfall each season, and a welcoming, authentic mountain experience without the crowds or high prices.

Loveland Ski Area to Open for the 2024/25 Season on Saturday, Nov. 9

Loveland Ski Area to Open for the 2024/25 Season on Saturday, Nov. 9

Georgetown, Colo. – Loveland Ski Area is pleased to announce its opening day for the 2024/25 season will be on Saturday, Nov. 9 at 8:30 a.m. Chet’s Dream chairlift will be open to skiers and riders, providing access to Cat Walk, Mambo, and Home Run trails, offering nearly 1,000 feet of vertical skiing and riding. Never Summer Snowboards will also be on site offering snowboard demos.

“We’re thrilled to offer guests an impressive top-to-bottom experience on opening day,” said Rob Goodell, COO. “Our snowmaking team has worked hard to ensure great coverage, and we look forward to welcoming back skiers and riders for a fantastic season.”

Operational Info

Loveland Ski Area will operate seven days a week through early May, with weekday hours from 9:00 a.m. to 4:00 p.m. and weekend/holiday hours from 8:30 a.m. to 4:00 p.m. A terrain park offering will be available beginning next weekend. Private lessons will only be offered in the early season.

Season Pass and 4-Paks Still Available for Purchase

Loveland Ski Area is excited to continue offering the 2024/25 season pass at last season’s price, allowing guests to take advantage of the season pass price freeze. With one of the longest and snowiest seasons in the country, Loveland passholders enjoy a host of benefits, including 100+ bonus days at partner resorts through the Powder Alliance, 2 months of access to OpenSnow, complimentary snowcat skiing, discounts on food and discounted lift tickets for friends and family.

For guests seeking flexibility, Loveland’s popular Unrestricted 4-Pak is available for $269, with no blackout dates or restrictions. This limited-time deal ends on November 24. Don’t miss the chance to lock in access to a memorable winter season at Loveland Ski Area!

Members of the media are invited to join for Loveland’s opening day. To coordinate a visit, please reply to this email or contact Loryn Roberson at the information below.

Media Contact:

Loryn Roberson

(303) 571-5580 x157

Loryn.Roberson@skiloveland.com

Loveland Ski Area to Kick Off 2023/24 Season on November 10, 2023 - 11/8/23

(Georgetown, Colorado) Loveland Ski Area is thrilled to announce its opening day for the 2023/24 season, set for Friday, November 10. Despite the challenges posed by unseasonably warm weather, the Loveland team, led by Chief Operating Officer Rob Goodell, is prepared to welcome skiers and snowboarders once again. “We had some curveballs thrown at us with the warm weather, but we’re ready to turn the lifts for the 2023/24 season. Our dedicated snowmaking team has been working around the clock to take advantage of the cold temperatures, and Mother Nature helped out with some natural snow as well. We anticipate excellent conditions on Opening Day and are excited for another exceptional season at Loveland Ski Area.”

On Opening Day, Chet’s Dream, will be open to skiers and riders from 9:00 am until 4:00 pm. Loveland’s Opening Day offers a top-to-bottom run covered with an 18-inch base.

“We take great pride in our opening day run. The upper mountain has excellent coverage, and our snowmaking team is putting the finishing touches on Home Run and the base of Chet’s Dream. We are also very excited to offer a small terrain park for Opening Day” continued Goodell. “After completing the opening day run, our snowmakers will quickly shift their focus to open additional terrain as soon as possible.”

Last year, Loveland Ski Area opened on November 3.

Loveland Ski Area will operate seven days a week, continuing through Closing Day in early May. Lifts will run from 9:00 am to 4:00 pm on weekdays and from 8:30 am to 4:00 pm on weekends and designated holidays. Early season lift tickets are available at $119 for adults and $40 for children aged 6-14.

Members of the media are invited to join us at Loveland Ski Area for Opening Day. To coordinate your visit, please respond to this email.

For additional information or inquiries, please contact: John Sellers at (303) 571-5580 x172 johnsellers@skiloveland.com

Loveland Ski Area Is Making Snow For 2023/24 Season - 10/3/23

(Georgetown, Colorado) Loveland Ski Area has started making snow for the 2023/24 season. Loveland’s snowmakers fired up the snow guns at 12:30am and laid down the first manmade flakes of the season on Home Run. Mother Nature also chipped in with an inch of natural snow. Loveland began snowmaking on October 12 last season.

“It’s starting to look and feel like winter at Loveland,” said Rob Goodell, COO. “Our snowmaking team capitalized on the cold weather, and we’re off to a great start. The forecast is calling for cold temperatures through the week, and we will make snow as conditions permit. We look forward to skiing with everyone very soon.”

It typically takes a few weeks for Loveland’s snowmakers to cover the opening day run from tree-to-tree with an 18 inch base. Loveland Ski Area will open with a full top-to-bottom run made up of the trails Catwalk, Mambo, and Home Run. The opening day run is 1,000 vertical feet and over a mile in length. Last season Loveland opened on November 3. To follow Loveland’s snowmaking progress, go to skiloveland.com/snowmaking

Chris Anthony Youth Initiative Project Sends Kids to Ski at Loveland Ski Area - 4/13/23

(Georgetown, Colorado) 36 fifth graders from the Center for Talent Development-Greenlee (CTD – Greenlee/Denver Public Schools)hit the slopes today at Loveland Ski Area. Some of the students have never experienced the mountains and most of them have never skied. The kids enjoyed the beautiful spring conditions at the Mountain. Loveland Valley is closed for the season, but the ski area opened it up for the Chris Anthony Youth Initiative trip today.

This trip was sponsored by the Chris Anthony Youth Initiative Project. Chris Anthony is a Colorado Native and Snow Sports Hall of Fame Inductee. Chris Anthony is a professional skier who has been on skis since he was eighteen months old and competed in almost every discipline of the sport. He made his way up the international ranks of alpine ski racing before switching over to big mountain freeride competitions.

The mission of the Chris Anthony Youth Initiative Project is to improve quality of life through introducing youth to educational enrichment opportunities. They do this by putting mentors in the classroom, bridging students to experiential opportunities beyond the classroom, providing financial support, and building educational tools that enhance the classroom experience. For more info about the Chris Anthony Youth Initiative Project, go to www.chrisanthony.com

Loveland Ski Area and the Chris Anthony Youth Initiative Project have teamed up since 2018 and have gotten over 650 elementary students on the snow skiing. This is the fifth school the Chris Anthony Youth Initiative has brought to Loveland Ski Area this season.

Below is a video download link of today’s trip. Feel free to use any of the footage however you choose. All the video is shot in HD.

https://www.dropbox.com/s/98ivlg28nfs0v19/chrisanthonyyouthinitiativelovelandskiareaapril132023.mp4?dl=0

Loveland Ski Area Offers Snowcat Skiing in Dry Gulch - 2/1/23

Loveland Ski Area will launch Loveland Snowcat Tours on Friday, February 3. Loveland Snowcat Tours offer intermediate and expert skiers and snowboarders the opportunity to enjoy a full-day of snowcat skiing in Dry Gulch, just east of Lift 8.

“We are beyond excited to announce the launch of Loveland Snowcat Tours,” said Rob Goodell, COO of Loveland Ski Area. “We have been working closely with the US Forest Service to expand our skier services, and we can’t wait introduce our fellow snow sports enthusiasts to this area. This is really fun terrain, and our guides will make sure that everyone has a great time with us in Dry Gulch.”

Intermediate and expert skiers and snowboarders can explore 580 acres of open bowl and tree skiing with guides from the Loveland Ski Patrol. Tours will be available every Friday, Saturday, and Sunday and will run through April as conditions permit. Full-day trips include lunch, avalanche transceiver, lift ticket to access the cat, an après beverage, and 8-11 runs per day depending on conditions and group ability.

Loveland Snowcat Tours will accommodate up to 12 guests per day. Single seats are available for $395, and the entire snowcat can be reserved for $4,500. Reservations are required and can be made online or over the phone.

Loveland Ski Area will open for the 2022/23 season on Thursday, November 3 - 11/1/22

Loveland Ski Area will open for the 2022/23 season on Thursday, November 3.

“We have been waiting all summer for this and are excited to announce that Opening Day is finally here,” said COO Rob Goodell. “Our snowmaking team has done an incredible job preparing the mountain and Mother Nature chipped in with some natural snow as well. We hope that’s a sign of things to come and look forward to the start of another great season at Loveland Ski Area.”

Chet’s Dream will run from 9:00am until 4:00pm on Thursday and will offer skiers and riders access to one top-to-bottom run covered from tree-to-tree with an 18 inch base. The trails Catwalk, Mambo, and Home Run make up this Opening Day run which is over a mile in length and nearly 1,000 vertical feet.

“We have great coverage on the upper portion of the mountain,” continued Goodell. “We will put the finishing touches on Home Run and around the bottom of Chet’s Dream for Opening Day, then our snowmakers will move on to opening additional terrain as quickly as we can.”

Loveland Ski Area opened on October 30 last season.

Loveland Ski Area will be open seven days a week until Closing Day in early May. Lift operating hours are 9:00am until 4:00pm on weekdays and 8:30am until 4:00pm on weekends and designated holidays. Early season lift tickets are $99 for adults and $37 for children 6-14.

Members of the media are invited to Loveland Ski Area for Opening Day. Please reply to this email to coordinate a visit.

Chet Upham inducted into the Colorado Snowsports Museum & Hall of Fame Class of 2022 - 6/23/22

Loveland Ski Area is excited to announce longtime owner and ski industry pioneer Chester(Chet) R. Upham Jr. will be inducted into the Colorado Snowsports Museum & Hall of Fame Class of 2022. Chet Upham became a partner in the Loveland Rope Tow Company in 1956. Chet bought out the other partners and took complete ownership of Loveland Ski Area in 1972. After Chet’s death in 2008, the Upham family has continued to own and operate Loveland Ski Area. In 2018, Loveland replaced Lift 1 and named the new highspeed lift “Chet’s Dream” in his honor. The induction will formally take place on August 21, 2022 at the Colorado Snowsports Museum in Vail, Colorado.

Loveland Ski Area will open for the 2021/22 season on Saturday, October 30 - 10/28/21

“We’ve been counting down the days to ski season since we closed in May and couldn’t be more excited to welcome everyone back to Loveland for another amazing winter,” said COO Rob Goodell. “With some help from Mother Nature, our snowmaking team has done an incredible job getting the mountain ready and we invite everyone to come join us for Opening Day on Saturday.”

Loveland Ski Area opened on November 11 last season.

Chet’s Dream will run from 8:30am until 4:00pm on Saturday, October 30 and will offer skiers and riders access to one top-to-bottom run covered from tree-to-tree with an 18-inch base. The trails Catwalk, Mambo and Home Run make up this Opening Day run which is over a mile in length and nearly 1,000 vertical feet. Once snowmaking is completed on these runs, Loveland’s snowmaking team will focus on getting Spillway and Richard’s Run open as quickly as possible.

“It has been a busy summer up here at Loveland,” continued Goodell. “We are very excited about the Valley Lodge Expansion as this project will triple the amount of seating in the lodge and significantly expand the Rental Shop as well as our Ski & Ride School check-in area. We are also preparing to launch Loveland Snowcat Tours in January which we have been working on for a number of years. This will be a guided snowcat operation in Dry Gulch, just east of Lift 8, and we can’t wait to start bringing guests out there to explore the terrain.”

Loveland Ski Area will be open seven days a week until Closing Day in early May. Lift operating hours are 9:00am until 4:00pm on weekdays and 8:30am until 4:00pm on weekends and designated holidays. Early Season lift tickets are $85 for adults and $35 for children 6-14. Lift tickets can be purchased online at skiloveland.com or at the Ticket Office.

Loveland Ski Area will require guests to wear a mask inside all Loveland facilities for the 2021/22 season. For more details on Loveland’s Operating Plan for the 2021/22 season, please visit skiloveland.com/coronavirusupdate.

February 13, 2020 - Forest Service Approves Guided Backcountry Snowcat Tours at Loveland Ski Area

The Arapaho and Roosevelt National Forests and Pawnee National Grassland released its draft decision on Friday, February 7 permitting Loveland Ski Area to offer guided snowcat skiing and snowboarding opportunities in Dry Gulch. The 580 acre area is adjacent to Loveland’s existing permit area north of Interstate 70.

“We are honored to partner with the US Forest Service to offer a unique guided backcountry skiing and snowboarding experience,” said Rob Goodell, COO of Loveland Ski Area. “This special use permit will allow us to expand opportunities for winter recreational use consistent with our 2017 Master Plan and the Forest Service mission.”

Under the expanded special use permit, Loveland Ski Area will be able to offer up to two guided trips per day into Dry Gulch with no more than 16 people on each trip. Snowcat operations will be limited to three designated routes. The area will remain open to the public for non-guided use.

A number of monitoring and mitigation requirements will be implemented to protect the area’s environment and natural resources. Among them are that snowcat use will require at least two feet of snow cover, tree removal will be prohibited, compacted snow/ice routes must be broken up at the end of the season, and water quality and fish populations in the area will be monitored to ensure there are no negative hydrological impacts of the permitted activities.

More information about the proposal, including the draft Decision Notice, Environmental Assessment, public comments, and other supporting documents, can be found online at https://www.fs.usda.gov/project/?project=54196. Publication of the draft Decision Notice in the Fort Collins Coloradoan on Friday, February 7 began a 45-day objection period, during which time those who commented on the proposal may file objections to the proposed activity or certain aspects of it.

July 31, 2018 - Loveland‘s New Lift Has A Name - CHET’S DREAM

The construction of Loveland Ski Area’s new high-speed detachable quad from Leitner-Poma is well underway. While there is still a lot of work to do before it is ready for Opening Day, thanks to some help from Terry Henningson, a Loveland Season Pass holder and former Ski Patroller, the new lift has a name. The new lift will be called CHET’S DREAM in honor of Chester R. (Chet) Upham, Jr. (May 19, 1925 – January 24, 2008).

Not everyone can dream big, but Chet Upham could. From the beginning Chet had a vision for Loveland that transcended what others had seen. Chet became a partner in Loveland Ski Tow Company in 1956 and immediately convinced the other partners it was time to install what would be Loveland’s first chairlift and only the third such lift in Colorado, Lift 1. While a major force in the formative years from 1956, it was when Chet bought out the other partners in 1972 that the true potential for Loveland was realized. From that day forward, the Upham Family has owned and operated Loveland Ski Area.

Chet’s dedication and love for the ski area were legendary. He invested both time and money to build an affordable ski experience and wanted everyone who came to Loveland to feel as though they were guests of the owners. One of his favorite quotes was “if we’d get a dime, we’d spend it on improvements up there (Loveland),” the Upham Family said. That philosophy continues today and Chet’s Dream endures.

A contest to name the new lift was opened to the public and Loveland received nearly three thousand entries. Loveland’s Board of Directors reviewed all the entries and selected Terry Henningson’s submission, Chet’s Dream.

“I was on Loveland’s Ski Patrol for a few years in the late nineties and had the pleasure of meeting Chet a few times,” said Terry Henningson. “Because he was so passionate and played such a big role in developing Loveland into what it is today, I thought that this would be an appropriate way to honor his legacy.”

Loveland Ski Area will provide Terry with a chair from the old Lift 1 for providing the name of the new lift.

With great pride and joy, the Upham Family and Loveland employees dedicate CHET’S DREAM in memory of Chet Upham.

Loveland Ski Area is tentatively scheduled to start making snow in 59 days and open in mid/late October.

Loveland Ski Area Story Link: https://skiloveland.com/chets-dream/