Some people only show up the deep days. Others show up for all of them.

This season, we’re recognizing the most committed skiers and riders at Loveland with something special.

From January 22 through February 12, the 50 guests who Ski & Snowboard at Loveland the most will be named the Dedicated Loveland Loyalty.

What You Earn

The Dedicated 50 Loveland Loyalty will receive:

• Exclusive insider text alerts with lift and terrain openings before they’re announced publicly.
• A Loveland Loyalist swag item as thank you for your love for Loveland.
• Potential surprise perks as the season continues.

This isn’t a contest. There’s no sign-up. There’s no shortcut.

You earn it by showing up.

How it Works

• Ski or ride Loveland as much as you can between January 22, 2026 – February 12, 2026.
• We’ll track visits automatically.
• The Top 50 will be notified after the window closes.
• Those guests will be invited to opt into the Loyalist text alert system.
• One entry earned for each day you ski and ride.
• Ties will count and be added to the list.

On February 13, 2026, the top 50 skiers and riders will be notified via email. The Loyalist text list will remain active until the end of the 25/26 season.

PLEASE NOTE: You have to be opted in to receive emails from Loveland in order to be a part of the Loveland Loyalist program. Visit https://skiloveland.com/sign-up/ to opt in.